How to Build a Heart-Centred Brand that Resonates with Your Clients
Inside every element of your brand is an opportunity to communicate and connect to the heart of your ideal audience.
It’s an opportunity to convey a feeling.
Yes, you could just pick things you like the look of and that sound good, or you could strategically architect and curate a brand that really resonates with your ideal client and truly represents the heart of you and your business and the vision you have for your life.
I believe true brand resonance lies in the union and alignment of your authenticity, your values and your vision. If your brand is authentic, aligned and aspirational, true resonance is yours for the taking.
And resonance is the magic key to magnetising those dreamy, aligned and ideal clients!
So, is your heart-centred brand truly resonant?
Does it reflect who you authentically are?
What you stand for?
And where you wish to head in the world?
BUT WHAT IS RESONANCE WHEN IT COMES TO BRANDING?
According to Artwork Flow by Bizongo “Brand resonance refers to the emotional and psychological connection that consumers have with a particular brand.”
For me, I see it as the palpable presence of a brand which has spent time and attention seeking clarity and balancing the harmony of:
Who they are
Who they serve
How
& Why
You can feel it, it’s atmospheric and palpable. Brands that nail resonance feel really genuine, alive and unique. They have a presence as much as an aesthetic.
Just like an amazing piece of music, everything’s in perfect harmony, your heart strings are pulled in exactly the right places to make a lasting and meaningful impressions and everything feels really in tune.
These are brands that know exactly what they’re doing and why. But not just on a surface level - they’ve dived deep to where the magic really is.
Take how you serve for example, yes it references the services and products you offer and the processes with which you work with your clients, but dive deeper and it can also refer to the richer layer of the values which guide the way you do all of these things.
This secret sauce could be the thing setting you apart from your competitors and could also be the magnet for those aligned ideal clients you dream of. It’s also most likely to be what makes your business, brand and work feel good for you.
WHY SHOULD YOU CARE?
There’s nothing worse than the disheartening feeling of seeing a fresh client enquiry in your inbox, only to open it and discover it’s for a client either wanting everything you do in exchange for literally nothing, or a client that is completely unaligned with what you offer and how/who you intend to serve.
Trust me, I’ve been there!
As a small business owner running a positive impact brand, my heart is woven into every aspect of what I do and how I serve, and when the Universe shows me I’m magnetising the wrong vibration, it’s always the metaphorical slap in the face I’m NOT looking for.
But what do you do when this happens?
How can you facilitate aligned business right from the foundations of your brand up?
Let me help you!THE PURPOSE?
My goal for you is that every client enquiry is a moment of joy!
That opening enquiries sparks excitement at the potential of working with these amazing people, serving them with your magic and moving the needle closer to your dreams. I want you to be excited to spend time in and on your brand.
If this sounds like something you’re interested in, keep reading!
WHERE DO YOU START?!
Whether you’re creating your business from the ground up, or revisiting the branding on your existing masterpiece, these three things will help you create the foundations of a truly resonant brand to build on.
STEP ONE : Figure out who you authentically are & how to weave that magic into your business & brand
So who are you really?
It’s scientifically proven that the most powerful and attractive frequency in the entire universe is authenticity. The frequency of authenticity is 4 times higher than that of love!
Want to attract more aligned clients and opportunities? Increase your vibration by building more of your unique authenticity into your brand.
Imagine the magnetism you could weave into your brand if you could successfully identify your authentic self and find ways to bring it forward into your products, services, processes, branding and design.
Figuring out who you authentically are is one of the greatest gifts you can give yourself.
There is literally nobody else on the planet with what you have to offer in the exact way you have to offer it and once you know what that is, you can begin to really leverage that magic to your advantage.
Embracing, celebrating and expressing it will also make your life unbelievably more enjoyable…side bonus!
BUT HOW DO YOU GO ABOUT FINDING THE ANSWER?
I gotchu, here’s an in-depth guide I created for exactly this, you can access your FREE copy below👇🏼
It takes my favourite exercise for uncovering who you are and then layers in some tools for how you can apply this insight to your brand.
I hope it brings you clarity and proves a really valuable tool in your business and branding. Please sing out if it brings up more questions than answers, I’m here to help!
STEP TWO : Identify your core values & build them into your business & brand
WHAT ARE THE RULES OF YOUR KINGDOM? 👑
Your values will ripple into how you interact with clients and colleagues, they’ll show up in your processes and systems. And they’ll most probably show up in your final outcomes too, so knowing them is another great layer of clarity to weave into your brand so clients can identify whether you’re the person for them or not.
They’ll almost act like a tuning fork attracting and repelling for ultimate harmony.
They’re also an amazing thing to know and understand in your own life. Living out of alignment with your values feels terrible (trust me!) and can have some really awful fallout, but actually getting everything aligned is tricky if you don’t know what you’re aligning to!
My guide can help you identify your core values and understand how to weave them into your business, brand and life, you can access your FREE copy via the form below👇
STEP THREE : Crafting a Brand Vision that inspires!
Something made you swim upstream, take a chance on yourself and dive in the deep end. It probably wasn’t an urge for more security, better health insurance and a solid pension fund!
Do you remember what it was? Was there a big hairy audacious goal? A vision so magnetic for you you took the leap of faith?
You’re the captain of this ship but do you really know where you’re heading? And when was the last time you checked the compass of your heart to make sure you’re on track to arrive at your desired destination?
This is your opportunity to reset that compass, and uncover goal gold and clarity treasure!
The #1 BEST thing I've learnt about branding is…
A vision born brand, driven by a dream, is the key to resonance and ongoing satisfaction for you as the business owner. Couple that with an authentic brand aligned with your values and you’ve got magic on your hands!
Vision boards, great. Big dreams, great. But what do you do with them? How do you weave them into your business and brand? And where on earth do you start?
My advice? Get clear on the destination (the vision) before you start worrying about the direction of the winds (action steps in between here and there).
It’s almost as if honouring your vision and bringing it to life in your brand holds the space for you to step forward into it. It’s aspirational and inspired.
And yep, you guessed it! My free in-depth guide walks you through locating the vision and then finding ways to apply it into your brand, you can access your FREE copy below👇
NOW YOU HAVE THE FOUNDATIONS OF YOUR RESONANT BRAND, WHAT’S NEXT?
Now you’re on the path to knowing who you are, why you do what you do the way you do it, the values that guide you, where you’re heading and the vision that’s driving and inspiring you, you’re well on the way to finding that resonant brand bliss!
You’re also in the perfect position to create or revisit (depending on where you’re at) your Ideal Client Avatar (or as I like to call it your internet Cinderella). If you’d like a hand, check out this post here. You may already know who they are (awesome!) But now you have fresh insight, double checking you don’t need to make any tweaks to re-align them with your authenticity, values and vision is a great next step for resonance.
You can start layering on all your brand magic from there.
So… Authentic + Aligned + Aspirational = Resonant
Weave in your authentic essence, your Kingdom rules, and your aspirational vision and you’ll have the foundations for a truly resonant brand - one that’s authentic, aligned and aspirational!
I’m always here if you need guidance on the next steps, or are sick of flying solo and want a creative wizard to swoop in and work their magic for you (You can contact me here).
Cheering for you,
Ballantyne xIF THIS FEELS OVERWHELMING, OR YOU GET STUCK ALONG THE PATH
Or maybe you just work better hashing things out with a buddy rather than sailing solo all the time, book yourself in for a free 1:1 discovery call with me, I’d love to chat through your potential and see where you’re at with your brand in terms of how I may help.
Let’s unleash the power of your authentic essence in your branding and make your business irresistible. Curious to know more?
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