Portfolio
Ballantyne is a Fine Arts graduate, lifelong creative, & the web & brand designer behind Liberated Lion Creative studio.
Based in Christchurch, New Zealand, Ballantyne is passionate about creating aligned, resonant Squarespace website designs and branding for heart-centred fempreneurs. So they can get back to what they do best, shining their magic in the world!
GINA HAINES - The Art of Living Happy™
Gina is one of our favourite clients here at Liberated Lion. In fact we’ve worked exclusively as her Creative Director for 10 years and there’s not much we haven’t designed or created for her and her incredible brand during that time.
Most recently, Gina wanted to rebrand the business from the ground up. She’d outgrown her previous website design and the branding no longer felt authentic for where she was at.
As a happiness and authenticity coach - happiness and authenticity inside the brand design are key!
WEBSITE REQUIREMENTS
Gina’s site needed to be able to do just about everything a site can do! She has as established blog, award-winning book, youtube channel, online school, courses, loads of great downloadables, engaged community, Discovery call booking system… you name it we needed to make or connect it!
OUR BRIEF INCLUDED:
Brand Photography
Website Design (including e-commerce, sales pages, & school)
Brand Design (a fresh logo, colour & icons palette)
Award-winning Book Sales Page
Course Design & all accompanying material (course books & videos)
Videography for Gina’s online TV show
Social marketing content
It needed to feel like Gina’s effervescent personality and build the trust, security and engagement her work requires from participants. It also needed to incorporate her humour, playfulness, wisdom & ART!
HERE’S A PEAK INSIDE HER SIGNATURE COURSE DESIGN & SOCIAL CONTENT!
CLIENT FEEDBACK
“The experience was excellent in every way.
It was fabulous working with you. I love my new website and when I compare it to my old site which did the job but I felt was static and that I'd grown out of it, my new site feels way more in tune with where I am on my journey now and alive, vital, creative, beautiful, visionary and fluid - and I love that. Thank you beautiful Ballantyne xxx”
Gina Haines - The Art of Living Happy™
Mojo Dojo Creative
This was the brand and website I created for the dance school that started my web designer journey. I had a particular idea of my ideal audience in mind, and I intended to grow the school to include art classes once I was established.
Here’s a taste of the brand, the website & social content
Fine Art Print Shop & ArtistTHE BRIEF:
Product Mockups for all the Fine Art Prints, branding, website design and e-commerce store.
STUDIO BOUTIQUE MENU
Step inside the boutique. Let’s customise a package for your exact needs. Whether you need branding, a website, or both, I’ve got you covered.
Squarespace Website Design
From $4500 (NZD) : usually 4-6 weeks
BRAND CLARITY + STRATEGY + DESIGN
Whether it’s a simple project you require or a full blown empire platform, we’ve got you covered.
This is strategic & resonant custom Squarespace Website design from the ground up ~ with the added bonus of an included Brand Clarity & Marketing Bundle!
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Up to 6 average sized pages (eg: home about services portfolio faqs contact)
Each page is fully mobile responsive with basic SEO (search engine optimisation).
PLUS 1 x larger page: eg shop, classes, blog, or podcast (Please note limitations apply depending on the scale required - these pages are classified as up to 5 blog posts, podcast episodes, classes or products - custom quotes can absolutely be created to accomodate your unique requirements and you can also absolutely have more than one of these options - we will just work out a custom quote accordingly)
Please note: Sales pages, courses and members areas are not included in this package price however they can absolutely be added with a custom quote
PLUS BONUS (terms and conditions, privacy policy, 404 error, thank you) *note legal content not included - design only
NOTE: As a perk of working with me, a member of the Squarespace Circle, you’ll receive 20% off your Squarespace plan for the first year!
YOUR PACKAGE ALSO INCLUDES:
120 minute starting strategy session
Domain transfer if required - (or guided set up if you don’t already have one)
Social media integration
Systems integration: email provider, customer relations tools and scheduling (where relevant)
Unlimited refinements during the allotted design period
60 minutes Website Training session after launch (+ call recording)
4 weeks of email support post launch
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This includes:
In depth reflective brand identity questionnaire (story, values, mission, vision, competitive analysis & market positioning, magic essence, services, archetype, season)
Ideal client questionnaire
Brand voice questionnaire
Website copy templates and guides
BONUS Brand guidelines document
BONUS Desktop Moodboard for easy reference to keep you on brand
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This includes:
6 brand icon suggestions (via Canva link)
6 social media post tiles ready to go to showcase your new branding and style
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Your homework: please allow a minimum of 2 weeks to complete your pre design homework prior to starting our design booking - I can’t start your project without this
Design period: is usually 4-6 weeks (unless we are creating a custom quote for the scale of your project and need a little longer to deliver all your juicy extras!)
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3 x payments as follows:
33% Deposit to book your spot
33% on day one of our design period
34% on launch day prior to your site hand over
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Please note the following items are NOT included:
Full site copywriting: in-depth guides & templates will be provided however you’ll need to complete these yourself (or engage a copywriter)
Squarespace hosting or domain fees (you can view Squarespace’s current plans: here) and remember as a perk of working with me, a member of the Squarespace Circle, you’ll receive 20% off your Squarespace plan for the first year!
Application fees for any third party integrations or tools
Additional licensed Fonts, and licensed design elements.
Licensed Stock Photography
Legal documents (terms of service or conditions & privacy policy) Please seek legal advice for the content in these items.
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You’ll send me your application form and we’ll book a free consultation call to ensure we’re a good fit
If you decide to move ahead, I’ll send through your custom invoice, and contract
Once your deposit lands in my account and I have your signed contract in my inbox, I’ll send you through your access to all of your pre design work - this is your brand clarity package.
You’ll get busy completing your homework and setting the compass for our project together (don’t worry you can ask me as many questions as you need to along the way)
You’ve completed all your treasure hunting homework - we’re ready to get started!
Design start date arrives and we jump on our strategy session
You let me loose distilling your vision and refining your brand into your new abundance magnet (aka website)
I’ll send you through updates every step of the way and you’ll have ample opportunities to send through revisions, so you get that brand confidence bliss we’re aiming for.
Mission complete! You’re all paid up and you have a website you LOVE!
We’ll have a session together so you know how your new site works.
You have 4 weeks of complimentary email support from me post launch, along with ongoing 24 hour support from Squarespace as part of your annual membership
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A Squarespace website that you LOVE, that feels aligned and authentic for you and your brand, and is strategically designed to magnetise your dream clients.
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Whilst our design period will come to an end, and your complimentary support period will to, I’m not going to just leave you hanging!
My inbox is always open for your questions - I want you to feel really confident moving around your website and if I can answer your question simply I will.
If it’s a little bigger than that, or you need a new page designed in the future - I’d love to help - reach out and if it’s possible in my schedule I’ll be there!
Mini Brand Add On
$1250 (NZD) : Add 2 weeks
LOGO SUITE + DESIGN COLLATERAL
Branding is like your silent partner, it works day & night to either attract or repel the hearts of those you most desire to serve.
This is the perfect add on if you’re starting from ground zero, or your current branding isn’t humming for you & you need a new everything to match your new website design.
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Font pairings
Colour palette
Logo suite (primary secondary brand mark and signature)
Unlimited refinements on these first 3 items *during allotted period
PLUS:
Branded pattern
1 x item of Marketing collateral of your choice (Eg: business card, swing tag, sticker, postcard *please note: printing not included)
Social media profile picture (Created from logo suite unless preferred image supplied)
Social media banners
All relevant files in multiple formats (for print and web)
BONUS:
4 x additional social media post tiles ready to go to showcase your new branding and style
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Design period: please add 1-2 weeks on to your website design period.
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3 x payments as follows:
33% Deposit to book your spot
33% on day one of our design period
34% on launch day prior to your site hand over
Note: these will be added into your website design invoice.
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Please note the following items are NOT included:
Website Design - this is an add on package only
Additional licensed Fonts, and licensed design elements.
Licensed Stock Photography
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You’ll send me your application form and we’ll book a free consultation call to ensure we’re a good fit
If you decide to move ahead, I’ll send through your custom invoice, and contract (including this add on package)
Once your deposit lands in my account and I have your signed contract in my inbox, I’ll send you through your access to all of your pre design work - this is your brand clarity package.
You’ll get busy completing your homework and setting the compass for our project together (don’t worry you can ask me as many questions as you need to along the way)
You’ve completed all your treasure hunting homework - we’re ready to get started!
Design start date arrives and we jump on our strategy session
You let me loose distilling your vision and refining your brand into your new abundance magnet (aka website)
I’ll send you through updates every step of the way and you’ll have ample opportunities to send through revisions, so you get that brand confidence bliss we’re aiming for.
Mission complete! You’re all paid up and you have a website you LOVE!
We’ll have a session together so you know how your new site works.
You have 4 weeks of complimentary email support from me post launch, along with ongoing 24 hour support from Squarespace as part of your annual membership
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Brand Collateral that you LOVE, that feels aligned and authentic for you and your brand, and is strategically designed to magnetise your dream clients.
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Sometimes the menu doesn’t cut it and you need to get creative with the sides - I get it.
If your project requires some additional marketing collateral (designer speak for ‘extra bits’) let’s talk.
Maybe you want to offer a branded opt in, you need course booklets, a flyer, poster, presentation - you name it - I’ll let you know if it’s doable and we’ll go from there.
PLEASE NOTE: Design spaces are limited & booked weeks in advance, so securing your spot is key.
Can’t find what you’re looking for?If you like my style, you need what I offer and you’re genuinely interested in working together, BUT you can’t find what you’re looking for in the packages above, give me a holler, I’d be happy to chat logistics around whether I can custom build a package to suit your needs.
Take me for a test driveNot quite ready to invest or still happy DIYing? I’d still love to help!
Check out my Free Resources and see if we vibe or they’re of use for where you’re at right now.
